MEDIA

Natural Hair Show. What For?

In 2021, Ghana was the third largest importer of fake hair in the world, spending a colossal US$226 million a year on imported human and other hairs from Peru and Brazil. Importing hair hides a huge iceberg under the water: the mindset that creates the proclivity to import hair to enhance the African’s natural beauty has struck an almost irrecoverable blow to our collective psyche.

The neo-colonialist mentality that deifies the Caucasian personality has resulted in Africa’s preference for imported food, clothing and manufactured goods. Nothing African attracts the African any more ever since our encounter with western civilization. The creation of the African Personality identity by Osagyefo Dr Kwame Nkrumah was a deliberate and conscious counter-offensive. But the damage was deep and almost 70 years later, Africa is still struggling to impose on its mind the concept of Domestication, as a way of fighting off the effect of western civilization.

The beginning point for the onslaught to free our minds and our pockets is the hair because the natural hair is the tie that binds all Black skinned people. The hair – styling, accessories, products et al – is a booming US$200 billion market.

Objectives

1. To project Natural Hair as a fashion statement by all categories of people across the social spectrum youth, middle-aged, senior citizens of both genders, especially upper-to-middle-class men and women in a position to influence national and continental adoption

2. To reach out to people of celebrity status to act as brand ambassadors 

3. To afford exhibitors the chance to showcase their products and usage

4. To help African countries to reduce their imported hair budget; thereby reduce the pressure on their national currencies.

5. To use the occasion of the gathering of thousands of Africans for the Year of Return to influence Afrocentric choices/conduct.

Government Partners

Media Partners

A celebration of kinks and coils